When you are in the market looking forward to buying an air purifier and you notice that it has exorbitant pricing. The reason for the air purifier to be expensive can be through multiple reasons. But some of the brands that have introduced high priced air purifiers have genuine justifications. In this guide you will understand, why are air purifiers expensive?
The air purifiers that are available in the market come in varieties of sizes, features, and shapes. These are some of the major criteria in which the air purifier tends to get more expensive than the other. Sometimes even brand manufacturers play a key part. If you can find a purifier from a reputable brand, obviously the price will be higher than the rest. As the consumers know that the brand is meant for reliability and quality.
The platform on which the air purifiers are built will be a distinguishing factor in terms of pricing. Because the technology which the brands introduce in these systems can be expensive. It is all due to the parts which they have integrated within these machines.
Why are air purifiers expensive?
If you observe the features which the brands talk about the air purifiers can give you an approximate estimation for the pricing. Because when the Air purification system gets integrated with an activated carbon filter, ultraviolet filtration, ionic generators, and other electronic parts will influence the pricing.
Let us now understand the factors for why are air purifiers so expensive.
1. Technology of air purifier
The technology of air purifiers is one of the key distinguishing factors when it comes to expensive pricing. Because the parts in which the air purification systems have been developed are not cheaply available. It can be the HEPA filter, ultraviolet filtration and negative Ion generator. These are some of the most expensive components found in air purifiers.
The general thumb rule for pricing strategy would be based on several features that the brand introduces in these systems. If you find a purifier with a huge list of features, then it would be a common presumption that the pricing will be higher. It’s not just a generic marketing term that they boast about the features. But in reality, those features are actively functional.
Features can be based on various types. It can also be the smart features which can be mobile controllability features, type of buttons, automation options, and the various sensors that they have integrated. All the features have their own role in benefiting the consumer and gradually increasing the price. This is the reason we list technology as the primary factor for the pricing.
2. Type of air purifier
If you are aware of how do air purifiers work, then this section will be convenient to understand. The type of air purifier that you look forward to purchasing can also play a key part in the pricing factor. As every purifier has its own advantage in purifying the air for the end-user, in the same way, pricing will also vary.
Generally, there are five types of air purifiers that are available in the market. These products are basically known as:
Air purifier with HEPA filter
Activated carbon enabled air purifiers
Air purification system with ultraviolet filtration
Negative Ion generator air purifiers
Electric air purifier
Every air purifier that is listed above has its own roles and responsibility. If you are looking for an air purifier with a combination of the technologies, the pricing will shoot up. As it is not easy for the brands to integrate all the technology in a single air purifier at a lower rate.
The type of air purifier is purely dependent on consumers’ needs and wants. As these air purifiers also play a key part in helping consumers to get clean air varies on the constraints. If they have a larger room size or space, they may require an air purifier with multi-features. In the same way, if you are using an air purifier for a special purpose, again the features list and the size of the machine gets varied. For which, the pricing also will become more expensive.
3. Air purifier brand
The brand name has a psychological factor that influences consumers to proceed with expensive air purifiers. Because it can be due to multiple reasons. This can be the past shopping experience with the brand that you found positive. It can be the word-of-mouth marketing that your peer group might have recommended. It also can be the marketing strategy that they have implemented in promoting the air purifier.
Do not assume that the expensive air purifier is the best in the market. These are all just the marketing promotional strategies to attract customers. They use the fear factor strategy to create an urgency for the end-user to purchase their product. A smart consumer will look for the factors and determine which will be the best to suit their needs.
Also, always ensure that you do not fall for the trap of fancy features which they talk about. It can be the lighting, design, and perfumes integrated within these devices. The main criteria that you need to ensure the air purifier should have the latest technology. Because only when the air purifier has all the modern technologies, it helps you to produce clean air. This should be the end motive for any consumer.
Concluding thoughts
If you look at the above factors for expensive air purifier pricing, these all are justifiable points concerning a brand. It all depends on your requirements. You need to assess which will be the best fit for your needs.
The key consideration that comes with inexpensive air purifiers is the technology, brand value and features. These all play an indirect approach in influencing a user to purchase a product. But you need to be aware that the end motive is to get clean air. So it will be better if you buy an air purifier which has features to generate pure breathable air.
Further, read:
Why Air Purifier is important?